Sloganeering: Fading charm of Indian Elections
Having travelled in almost three major elections in bid
to immerse and grasp the rhymes and rhythms of the people and land in the swaying times of elections.
Though I either neither see much change from the old books written in pre-1947
era nor comprehend the fever with which politicians legitimise their elections
or our own faith in the system. However, its the most complex democratic
exercise across the globe and if one seeks to be a traveller it’s a periodic
festival of its kind.
During a recent discussion with friends, I was bemused by
the class of few of the slogans in post 1947 politics.
I was just
wondering on art with of Slogans their spiced up catchiness and the people who
devised some of the most heady catchphrase which sometime captured the mood of
the massed and sometimes when down with even a fizzle.
The two which are personally addictic since long time are:
- Teen Anna Pandrah Anna (3 annas −15 annas) – coined by Lohia on apathetic of then Prime Minister and Planning commission towards masses. It seems bland and boring; however, like Lohia it has depth and grief of nation. Seems to be true till now.
- Yeh Dekho Indira Ka Khel, Kha Gayi Shakkar, Pee Gayi Tel – one of the best one – On entertainer Indira Gandhi and distraught masses.
Before going forward I would like to apologies that most
are captured from northern states, mostly because of my limited knowledge and
also because of lack of command over languages.
The famous and provocative slogans: Impressive and demeaning depending where is your fence:
·
Jab
tak suraj chand rahega, Indira tera naam rahega and Indira Gandhi lao, desh bachaao –
Congress Slogan. J. P. Narayan may have aptly answered it by ““Indira hatao,
desh bachao” for the 1977 general elections.
·
"Sabko Dekha Bari Bari, Abki Bari Atal
Bihari" – BJP’s slogan for Atal
·
Kalyan
Singh kalyan karo, mandir ka nirman karo – people asking Kalyan Singh for Ram
Mandir
·
Three of the most innovative once form BSP “Tilak, taraju aur talwar; inko maaro joote
chaar”, “Haathi nagin Ganesh Hai, Brahma, Vishnu, Mahesh hain”, and “Chad gundon ki chhati par, mohar laga do
haathi par”
·
BSP saying for Uttar Pradesh: “Patthar rakh lo chhati par, button dabao
hathi par”, equally witted SP’s retort
“Gunda chad gaya haathi par, goli maara chhati par”. Not many considered
this "Desh ke sir ka Taj banega, UP awwal Rajya banega" – BJP and
this "Sonia nahi ye andhi hai,
dusri Indira Gandhi".
·
"Maa,
Maati, Manush” – TMC, Mamta banerjee
Short Stories:
·
“Ek sherni,
sau langoor, Chikmaglur, Chikmaglur.” - Devraj Urs, for Indira Gandhi’s
by-election in 1978.
·
“Hum
saugandh Ram ki khate hain, mandir wahin banayenge.” - The BJP’s chant in
1989 which led it to a stupendous victory.
·
“Jaat par na
pat par, mohar lagegi haath par.” - P.V.Narasimha Rao coined this slogan
for the 1996 elections.
·
"Indira
is India and India is Indira" by Congressmen Dev Kant Baruah during
the state of emergency in the mid 70s.
·
"Aam
Aadmi Ko Kya Mila?" – Congress slogan against BJP
·
Lal Salam - CPI
·
“Jansangha ko vote do, Beedi pina chhor do, Beedi mein tambakhu hai,
Congresswallah chore hai.” – Jan Sangh
·
Jai
Ho by Congress
·
Kushal
Neta, Nirnayak Sarkaar by BJP for Advani
·
Jab Tak Rahega,
Samose mein aloo, Tab tak Rahega, Bihar mein Laloo – for Laloo
Prasad Yadav
·
“Chalega
Haathi Udegi dhool, na rahega punja na rahega phool.” – BSP
·
“Vote
hamara-Raj tumhara, Nahi chalega-nahi chalega” , “Jo zamin sarkari hai, who zamin hamari hai” , “Jiski jitni sankhya bhari, utni uski hissedari” - Kansi Ram - master of sloganeering
·
"UP
hui hamari hai, ab dilli ki bari hai; Bharat ki majboori hai, behen Mayawati
zaroori hai" – BSP
·
"Aam
aadmi ke badhte kadam, har kadam par Bharat buland" – Congress
·
"Vikas ka mehnatana mangne aaye hain"
- Nitish Kumar
·
"Aatank
mein jeena hai ya aman-chain mein?” – BJP-JDU combine Bihar
Some
banal lines or false promises:
These sank without a trace or should have: Some captured
people’s imagination and failed to delivery other either didn’t delivery or the
if they did, the beneficiaries failed to keep them.
·
Congress
- Amethi ka danka, beti
Priyanka; Congress ka haath, aam aadmi ke saath; aam aadmi ke badte kadam, Har
kadam par Bharat buland; Congress ko lana hai, desh ko bachana hai; Uthe Hajaron Haath, Sonia Ji Ke Saath
·
Bahujan Samaj Party - UP hui hamari
hai, ab dilli ki baari hai, BSP Ki Kya Pehchan, Neela Jhanda Haathi Nishan; slogan
"Khula hathi lakh ka, band hathi sawa lakh ka"
·
Samajwaadi Party - UP me hai dum, jurm
hai yahan kam; Badli badli hawa chali, badla
badla mausam, kayam rahe Uttar Pradesh, kayam rahe Mulayam; Bol Mulayam Halla
Bol, Halla Bol'.
·
Bharatiya Janata Party - Ram Lala Hum Aayenge,
Mandir Vahin Banayenge; Yeh to kewal
jhaanki hai, Kashi Mathura baaki hai; Varun nahi, yeh aandhi hai, doosra Sanjay
Gandhi hai;
And
the some crispy slogans:
·
"Garabi Hatao" - Indira Gandhi's
campaign in 1971
·
"India Shining" – BJP’s Promod
Mahajan miscalculations
·
"Jai Jawan, Jai Kisan" – Lal
Bahadur Shastri
·
“Work more talk less” - Indira Gandhi, office in 1966.
·
"Hindi-Chini Bhai-Bhai" – if that
miscalculation this one was out of proportions by Jawaharlal Nehru
·
"Jai Jawan, Jai Kisan, Jai Vigyan" - Atal Bihari
Vajpayee
·
"Sampoorna Kranti" – J. P. Narayanan
·
'Save Tamil Nadu' – Jayalalithaa